Moxie
Moxie is a beloved soft drink from Maine that tastes “oddly medicinal.” Which makes sense, considering it was originally a failed wonder drug. But, hey, it almost got there.OOH
Posters highlighting the medical shortcomings of Moxie.![](https://freight.cargo.site/t/original/i/9126c9b1083f4ab56b6453f875e7a3742c030c28bde0b731848cc301c596e75c/Intestine_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/c3d9efb0d991d12f3bae250b161765a6e1cf2b27ec023564402195f672461099/VendingMachine_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/2a75f9eddf4ed3a2ba28627e7660ab339b07433bbf19cb1ca5035a503c777c6f/Spoons_Mockup.jpg)
Digital Video
An almost-medicine needs an almost-pharmaceutical spot. Stunt
Moxie will deploy their own “ambulance” to deliver sugary sodas to blood drives.![](https://freight.cargo.site/t/original/i/7c652c82defc965444990da58d09b4c401f2b428b207c32c4ed2bf01102ba703/MobileComp.png)
Moxie + Vicks
In a partnership with Vicks, Moxie will have their own flavor of VapoRub.![](https://freight.cargo.site/t/original/i/a95787b693ab11b3085a8be9fccc6933e46966bb99df201dfc1d5034c585b79a/VicksPR.png)
Twitter - Almost Doctors
Moxie’s resident almost-doctor will be taking over their Twitter account to (poorly) answer any and all medical questions. ![](https://freight.cargo.site/t/original/i/d7e0a95ec87871f5b102bf0654816c9e4214fb08e4cfa6114256f4fd3e619904/DrTweet3.png)
Twitter – Moxie vs. Dr Pepper
There’s only room for one questionably medicinal beverage on the internet.![](https://freight.cargo.site/t/original/i/1473a5335f59ff78bbf7752f5f35dc01608d77ee8c779a211fa69745ebd9ca03/DrTweet1-Copy.png)
Made with Madeline Guzzo (AD)
Combos | Lodge Cast Iron | Ryanair | LinkedIn | Letterboxd | Moxie | Dead Wives | Photography | Video | Resumé | Aboutmé