The physical space of a Barnes & Noble makes searching for the next great read a more human experience.
Art Direction: Brittany Reid
Out of Home
Experiential
Billboards fitted with solar-powered radio transmitters that send audiobooks directly into passing cars.
Guerilla
Clues on crosswalks and subway stairs that lead customers to secret pop-up shops. Inside, they can buy special editions of the books that inspired the shop. 
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