JCPenney – It’s What They Thought That Counts
When it comes to getting gifts for your loved ones around the holidays, the important thing isn’t what you got them or how much you spent. What really, truly matters is that they think you spent way more than you did.Also, fun fact. I did the VO for this campaign. Definitely not due to a talent emergency or desperation at all.
Made at Mischief︎with
Art Director: Marcus Lim
CDs: Dana Buckhorn & Tanner Thompson
Producers: Coleman Sweeney, Madi Miller
Account: Tyler Harris, Maddy Vonderhaar, Ally Vuono
Executive Creative Directors: Bianca Guimaraes & Kevin Mulroy
TVC
:30 – Cousins:30 – Thanks Santa (Black Friday)
:15 – Watch
:15 – Price Tag
:15 – Slow Cooker
:15 – Middle Child